Creative Director

Creative Director / Commercial Director / Animator

Sage Paddock-Reid

Sage Paddock-Reid is a Director and multidisciplinary creative who combines technical knowledge of visual effects with an eye for virality and social content. Over the last five years he has worked in a range of creative roles and is now a Creative Director at KISSD. He’s a master of attention-grabbing content, notably for the music industry, including multi-platinum DJ and artist Marshmello, and has co-directed national commercials for Honda and Acura.

Selected Clients

MarshmelloHondaAcuraNHLEDC Las Vegas

Directed by Sage

Directed Work

05 case studies

Director

Honda

CIVIC HYBRID LAUNCH

161M Impressions · 95% Video Completion Rate · 20.34M Video Completes

Director

Honda

CR-V Hybrid Rugged x KarlShakur

Creator-driven hyperlapse campaign

Co-Director

Feit Electric

Co-directed with Alex Turvey

Light for Real Life

Director

Acura

INTEGRA: ARTSCAPES

3X Performance of Prior Asian Market Campaigns · 46.2% Video View Rate

Director

Honda

Motocompacto

Unfold the Fun!

Directed by Sage

More Work

03 projects

01 · Director

Marshmello

Release Promos

Brent Faiyaz sings lead on Marshmello’s 2023 single “Fell In Love.” The music video follows Faiyaz driving through the woods, which the social promo echoes: a CG red heart balloon printed with Marshmello’s happy face draws the eye up into a night sky built from photo and CG imagery.

The two promos for “Grown Man” play off the music video’s high school setting and feature Marshmello with collaborators Polo G and Southside. Custom VFX, a pencil and a paper airplane, carry the song title and artist names.

02 · Director

NHL

Winter Classic Aftermovie

The aftermovie for the 2023 NHL Winter Classic at Fenway Park, Boston Bruins vs. Pittsburgh Penguins. The short film leans on sharp editing and CG work to bring the creative to life.

03 · Director

EDC Las Vegas

Live DJ Social Clips

Social clips from live DJ sets at EDC Las Vegas, one of the largest music and arts festivals in the world, featuring GRAMMY-winning producer Zedd, battle-DJ favorite Subtronics, and performance artist VOYD. The clips ran throughout EDC week to keep audiences at home engaged and the excitement going for fans at the festival and afterparties.