Creative Director / Commercial Director
Alex Turvey is an award-winning film director, designer, and visual artist known for an inventive approach to storytelling across music videos, fashion films, commercials, short films, installations, and live visuals. He has been named one of London’s “Top Fashion Creatives” by Business of Fashion, part of “Fashion’s New Generation” by Vogue, and one of fifteen “Creatives Who Will Define the Future of British Arts” by The Independent.
Based between London and Los Angeles, Alex has been named one of London’s key Creative Craftsmen by Levi’s, a “Young Creative Entrepreneur” by Dazed, and a leading young director by Boards and Shots.
He is a member of the Directors Guild of America, has sat on the D&AD awards jury, and is the youngest recipient of an honorary fellowship from Falmouth University. He is currently developing his debut feature film, a video game, and a graphic novel.
Selected Clients
Directed by Alex
Directed by Alex
01 · Director
Cartier
A short film featuring BAFTA-winning actress Letitia Wright, made to introduce customers to Cartier’s boutique on New Bond Street in London. Stylish, playful, and a little cheeky, it brings a lively attitude to a legacy brand while staying true to Cartier’s high-concept film series, like L’Odyssée, through its focus on craftsmanship, vision, and imagination.
02 · Director
Grey Goose
Building on the success of “Fly Beyond” and Grey Goose’s brand idea, “Defy expectations to achieve the extraordinary,” the “Live Victoriously” campaign encouraged people to celebrate everyday moments, big and small, through cinematic, immersive, emotionally resonant storytelling.
03 · Director
River Island
This short film debuted at London Fashion Week to promote River Island’s Design Forum, which lets emerging designers create a collection sold through River Island’s retail network. Directly influenced by Giger’s aesthetic to match Hardinge’s collection, it won Best Fashion Film and Best Cinematography at the Berlin Fashion Film Festival.
04 · Director
Starbucks
“Whoa, Nitro” was one of Starbucks’ most viewed and shared campaigns of 2019, pairing striking visuals with a sense of artistry aimed squarely at the millennial audience Starbucks was targeting.
05 · Director
Mulberry
Timed to Mulberry’s seasonal launches and artisan-focused messaging, “BOB” speaks to the brand’s ethos of responsible luxury, authenticity, and British heritage. Nothing ties British-made leather goods to timeless English imagery like monogrammed tags and a faithful hound.
06 · Director
Topman
The film that unveiled Topman’s first premium fragrance. Built around “freedom unbottled” and a “moment of clarity,” it uses serene, nature-inflected scenes that emphasize geometry, stillness, and refined masculinity with an urban-cool sensibility.
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