Motocompacto

Challenge

Honda had a folding electric scooter, the Motocompacto, sitting in dealerships as an accessory. Our job was to make people want one, and that came down to a single idea: show how fun it is to ride. Social creative for every platform, aimed at people who already drive a Honda and the ones who will. A tight timeline meant the production plan and the edit schedule had to be right the first time.

Approach

We knew the reveal video’s environment needed to match the product. San Diego delivered: sun, beaches, parks, bike lanes. We cast two youthful talent and built the creative around unfolding the fun, matching the Motocompacto’s fold-and-go design with VFX that unfolds the city itself and brings it to life. The final result was one of the highest performing organic posts across Honda socials at the time.

Services