Adidas · fashion · creator
Adidas: MARK OF A CLASSIC
For Adidas’ Home of Classics campaign, KISSD collaborated with dancer and choreographer Joy Isabella Brown of Jacob Jonas The Company. The creator-led film used movement and personal storytelling to celebrate the brand’s classic shoes.
Challenge
Adidas tasked kissd with developing content for “Home of Classics,” a campaign celebrating how their iconic shoes are worn and weathered by creators—needing authentic storytelling to resonate with sneaker enthusiasts and lifestyle audiences.
Approach
kissd collaborated with Joy Isabella Brown, a dynamic dancer and choreographer from Jacob Jonas The Company, a renowned Los Angeles-based dance collective known for innovative performances. Joy, with her expressive style and 150K+ social following, crafted a narrative showcasing how mastering dance leaves a lasting mark on both her and her Adidas classics, filmed through high-energy movement sequences.
Services
Campaign Assets
