Honda Racing Apparel Launch

Challenge

HRC was launching seven shirts, two hoodies and four hats at the Acura Grand Prix of Long Beach, with three AGPLB exclusives as the priority. The team wanted two local creators, one male and one female, fluent in streetwear and motorsports. Content had to be captured inside a live race weekend, and built to drive traffic to the merch site.

Approach

kissd selected Kevin Ha and Hailey Magoon and worked with them to come up with creative concepts with a focus on keeping the authenticity, giving them creative freedom while supplying the tools and production support to make great content. The creator-led approach made for real authenticity to camera, and a stylish, trend-forward look. HRC was pleased on both counts: assets that felt organic, and assets that looked great and on brand.

Services