CIVIC HYBRID TALKING CARS

Challenge

Honda needed to encourage loyal Civic owners to upgrade by showcasing the 2025 Civic Hybrid’s advancements in technology, comfort, and fuel efficiency. The content had to educate consumers while feeling authentic and native to social to connect with Gen Z, first-time buyers, and existing Civic enthusiasts.

Approach

KISSD developed a social-first concept that personified the original Civic and the 2025 Civic in a playful conversation highlighting meaningful upgrades. The creative blended product education with authentic, platform-native storytelling to drive engagement without diminishing previous generations. Executed through a streamlined, cost-efficient production, the shoot delivered both video and photo assets under budget while maximizing creative output. The result was Honda’s highest-performing social asset of the year, going viral and resonating with audiences well beyond the brand’s usual reach.

Services