CES 2025

Challenge

Honda needed to introduce its next-generation 0 Series EV at CES 2025, building excitement for vehicles that wouldn’t reach consumers for several years. The challenge was to transform a limited live event into social-first content that generated immediate awareness while positioning the 0 Series as the future of the Honda brand. The content also needed to feel native to platforms like Instagram Reels and TikTok, maximizing engagement during a brief window when the vehicles were publicly on display.

Approach

kissd developed two social-first concepts: a fast-paced event recap showcasing Honda’s CES presence and future vision, alongside a creator-style walkaround highlighting the Saloon’s design and technology through a platform-native voiceover. Captured during Honda’s limited CES access window with a lean crew and minimal production support, the team maximized every filming opportunity while delivering premium social content with the speed required for a global product debut.

Services