Accord Precision Path

Challenge

Honda needed one campaign to do three jobs: catch Accord buyers before they shop, hold them while they cross-shop, and close them at the end. Four videos and ~15 stills of the MY26 Accord Sport Touring Hybrid. Two shoot days.

Approach

We built concepts that worked across paid and organic social, using shared locations and footage that could be re-cut for each funnel stage. Top funnel: a story and a vibe built around the car. Mid funnel: features and facts that win the argument against the Camry. Bottom funnel: makes the Accord feel like a no brainer. Creating a mix of VO-driven and graphics-driven concepts let us shoot efficiently and come away with four highly engaging social videos that felt related, not repetitive, each solving a different part of the funnel.

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