kissd was asked by YouTube to help launch a new suite of features designed for nonprofits to connect to their audience, raise money, and conduct fundraising campaigns directly on the YouTube platform. Our role was to develop a fundraising campaign that could connect Hope for Paws, an animal rescue organization, and another YouTube creator with an even bigger audience. We worked with world-famous DJ Marshmello and his team to develop custom content to support this very special campaign, which exceeded its goal with close to $170k in donations and over 19 million views to-date.