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YouTube - Hope for Paws
We helped YouTube launch a new suite of features designed for nonprofits through a fundraising campaign for the animal rescue organization, Hope for Paws.
Challenge
YouTube sought to launch new fundraising features for nonprofits, helping them connect directly with audiences, raise funds, and drive donations on the platform—while demonstrating real-world impact.
Approach
kissd crafted a compelling campaign for animal rescue organization Hope for Paws, partnering them with world-famous DJ Marshmello and his team to create custom, emotionally resonant content that amplified reach and inspired action.
CAMPAIGN RESULTS
• $170,000 Donations
• 561,000 Engagements
• 23,800,000 Video Views
• 44,000 Comments
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