Challenge
Honda needed to launch the CR-V Hybrid, emphasizing its rugged, all-wheel-drive capabilities to an adventure-oriented audience—requiring authentic, visually compelling content that builds emotional connections and drives engagement.

Approach
kissd partnered with renowned photographer and influencer @Karl_Shakur (@krlshkr on TikTok/IG) to produce stunning storytelling content, including hyperlapse videos and dynamic footage showcasing the vehicle in adventurous settings. This creator-driven strategy highlighted the CR-V's versatility through immersive visuals.

Results
Resonated deeply with the target audience, enhancing brand authenticity and lifestyle appeal
Significantly boosted engagement, connecting viewers to the vehicle's strengths and inspiring adventure