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Honda- Civic Hybrid Launch

Social First Car Launch

Challenge
Honda aimed to launch the Civic Hybrid, transforming the standard "walk-around" format into an engaging, epic showcase that highlights features while reaching diverse audiences—requiring innovative production and bilingual content for broader market penetration.

Approach
kissd elevated the format with in-camera effects, CGI-based VFX, and virtual production techniques to bring the vehicle to life dynamically. We created content in both English and Spanish versions, formatted for streaming and paid social campaigns on Meta and TikTok to maximize accessibility and resonance.


DELIVERABLES
• Bilingual Walk-Around Videos
• VFX and Virtual Production
• Streaming & Paid Social Content

CAMPAIGN RESULTS
• 161,000,000 impressions
• 95% video completion rate
• 20.34 million video completes

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