Challenge
Honda needed to promote its refreshed 2021 Odyssey minivan in a way that resonated with families and reinforced its long-standing partnership with Disneyland® Resort. The objective was to create a memorable marketing experience that highlighted family-friendly features while effectively driving engagement and brand awareness in a competitive auto segment.

Approach
kissd developed the “Enchanted Odyssey” campaign in collaboration with Honda & Disney. This digital-first initiative centered on a whimsical video ad featuring a family driving through a tunnel where Disneyland attractions magically appear outside the windows. Two cuts—a 15-second and a 30-second version—were produced. Both versions showcased features like CabinWatch and Android Auto/Apple CarPlay integration to appeal to tech-savvy families. Honda distributed the ads across social media channels, leveraging the Disney tie-in to attract attention and encourage sharing.

Public Reception and Media Coverage
The campaign received positive internal feedback from Disney leadership, with "rave reviews" for the video spot.
The campaign was featured as the "Campaign of the Week" by Social Media Strategies Summit, which highlighted the digital campaign's collaboration with Disney and Pinterest. Articles about the campaign were published on Marketing Dive and AdWeek.



CAMPAIGN RESULTS
• 18.2 Million Impressions
• 9.58 Million Completions
• 63.5 Thousand Click Throughs