Challenge
Adidas tasked kissd with developing content for “Home of Classics,” a campaign celebrating how their iconic shoes are worn and weathered by creators—needing authentic storytelling to resonate with sneaker enthusiasts and lifestyle audiences.

Approach
kissd collaborated with Joy Isabella Brown, a dynamic dancer and choreographer from Jacob Jonas The Company, a renowned Los Angeles-based dance collective known for innovative performances. Joy, with her expressive style and 150K+ social following, crafted a narrative showcasing how mastering dance leaves a lasting mark on both her and her Adidas classics, filmed through high-energy movement sequences.

Results
Highlighted the durability and cultural significance of Adidas classics, resonating with audiences and reinforcing brand authenticity.