Challenge
Acura sought to launch the new Integra, targeting the Asian American audience with a fresh, culturally resonant campaign across social and streaming platforms—prior campaigns for the target did not perform well, so they wanted a fresh and creative approach.

Approach
kissd partnered with emerging digital artists to produce immersive environments using virtual production techniques and dynamic driving footage. This collaboration crafted captivating visuals that highlighted the Integra’s design in a unique, artistic light.

CAMPAIGN RESULTS
3x Performance of Prior Asian Market Campaigns
46.2% Video View Rate
0.43% Click Through Rate