Jaguar - Winter Palette

A fashion designer escapes Los Angeles in her F-Pace SUV and heads up the mountains to get inspired by the winter landscape.

Jaguar approached us to develop a creative content strategy around the winter season and their new F-Pace SUV. We developed a concept that told the story of a fashion designer in need of inspiration. We follow her as she decides to escape Los Angeles in her F-Pace, and head up the mountains to get inspired by the winter landscape. The story unfolded on Instagram for a week-long take over on @JaguarUSA.