Honda & Disneyland - Enchanted Odyssey
Integrated Campaign for the Honda Odyssey
To launch the new 2021 Odyssey, Honda asked us to leverage their partnership with Disneyland to create an original integrated campaign. We developed a creative platform called “Enchanted Odyssey”, the idea that with a little imagination, driving through an everyday tunnel can be turned into a magical adventure, with a little help from the Odyssey’s advanced technology. This campaign included a 30 second TV commercial, a big deployment to paid media on Pinterest, and a library of photography and motion assets for social media publishing. This project is also notable as it was produced safely and effectively during the COVID-19 pandemic.