The ILX, being Acura’s entry-level sedan, needed to speak to a young, creative, and multicultural audience. We put together a collection of some of the most interesting and exciting content creators, whose style and audience aligned with the Acura ILX core brand attributes. Once we assembled our group of creators, they were all given the same assignment; to tell a story about the ILX and its place in the Los Angeles urban environment. Each creator’s brief was hand-tailored for them, in order to best align with their unique creator skillset and storytelling style.